Pixar may have devalued its brand slightly with the tepidly reviewed Cars 2, but that “value” is only in the ephemeral sense of critical perception, and you can’t buy houses with that. You can, however, buy them with the millions that the sequel and its attendant merchandising are likely to make, and so it probably should not be surprising to hear that the studio would take a cue from its Disney owners and fully embrace the franchising of all its properties—even if that franchising involves a fourth Toy Story. Yes, while the third film pulled off the seemingly impossible by not only bringing the characters and their stories to a satisfying emotional conclusion and garnering a Best Picture nod and generating over a billion dollars and growing, thereby setting the fourth film up for a potentially massive disappointment, there’s apparently talk of a sequel anyway.