Warner Bros. Discovery pulls a Comcast and splits up to survive
WBD is dividing its company into two separately traded entities.
Image: Warner Bros. Discovery logo
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HBO Max just changed its name again, and it seems like its parent company will soon follow suit. (Again.) In a major and somewhat precedented move, Warner Bros. Discovery has announced that it’s splitting the company into two separate, publicly-traded entities. David Zaslav will continue to lead one of the new companies, dedicated to streaming and content production, while Gunnar Wiedenfels, the company’s current CFO, will head the other, focused on traditional television. The split is expected to be finalized by mid-2026, subject to closing and other conditions, Variety reports.