Watch Ben Gibbard try to buck his nice-guy image in a clever new video

Death Cab For Cutie’s Ben Gibbard has never had a bad-boy reputation. Rather, people think he’s a nice guy to a fault, more eager to dole out hugs than dirty looks. His clever new video for “Teardrop Windows” sets out to change—or at least challenge—that reputation. Directed by Tom Scharpling, the clip features Kurt Braunolher as a sleazy record exec who doles out tips to earn Gibbard a harder image. The singer tries them all, but finds out he’s such a nice guy he can’t even faux-bravado his way into becoming a reality-show asshole.