Weekend Box Office: The success of Let Him Go launches a new era of low-key Westerns (not really)
The movie theater industry is choking to death from the lack of support from the U.S. federal government, as are a lot of people in this country, but at this point it at least seems to be settling into a comfortable—if wholly unsustainable—groove: A movie comes out, it makes a few million dollars from the few thousand theaters that are open, and then when the next weekend comes around it gets eclipsed by some other movie while maybe making a little more than $1 million. Tenet proved that you can’t put out a huge movie and keep it running for a while, because the pace of the country’s recovery is far too slow to make up for that, so all you can really hope for is that your movie makes what it can in its opening weekend and then holds on long enough for someone to come up with a miracle cure for the coronavirus.
