Wu Lyf: Go Tell Fire To The Mountain
The most interesting thing about Manchester’s Wu Lyf has been its canny use of the media in the months leading up to the release of its debut, Go Tell Fire To The Mountain. Introducing itself to the ravenous British press via a mysterious band photo that obscured the group members’ faces with smoke and white bandanas, Wu Lyf has aggressively asserted anonymity (and shown an aversion to interviews), which stands out against the 24/7 celebrity confessional of the social-media age. By seemingly shunning hype, Wu Lyf was actually embracing one of the oldest show-biz tropes of all: Always leave them wanting more. That sense of mystery carries over to Go Tell Fire To The Mountain, as does the wanting more.