Amazon teams up with Pizza Hut’s pages-for-pepperoni program Book It!
Doing its ongoing part to transform American children into overly literate, weak-eyed tubs of goo, Pizza Hut has announced that it’s expanding its long-running pizza bribery program Book It! via a partnership with Amazon. Parents who willingly expose their children to Book It!’s greasy “pages read equals Personal Pan pizzas scarfed” quid pro quo will now have access to two free books, via Amazon’s Kindle: You Are (Not) Small by Anna Kang and Christopher Weyant, and Secrets Of The Book by Erin Fry. (The former book is the 2015 winner of the Geisel Medal for excellence in literature for beginning readers, plus probably a bunch of “participation awards,” because that’s the sort of “everybody wins” nonsense Book It! and books in general are teaching to our kids.)