AMC to roll out three new Nicole Kidman ads we'll all have to pretend to like
Heartbreak will have to find 3 new ways of feeling good in a place like this
It’s a standard thesis of online comedy that, as soon as The Brands really get their amorphous corporate hands on a comic premise, it’s probably reached the last legs of its natural lifespan. (Some scholars refer to this as The SNL Line, a.k.a. the point where a joke becomes so ubiquitous that Saturday Night Live can easily digest, and then baby-bird back up to its millions of viewers, an initially subversive chunk of comedy.) Few such pieces of pop culture detritus have been more thoroughly processed, at this point, than AMC’s “post”-pandemic Nicole Kidman ad, the one where “heartbreak feels good in a place like this,” as demonstrated by Nicole Kidman’s face not moving one solitary millimeter while staring up at a brightly lit movie screen.