Amy Schumer's pregnancy announcement contains a surprise

Outside of getting the world’s most famous, apolitical pop star to share an endorsement, there’s really no easy way to get potential voters registered. As such, activists and celebrities have had to get creative in advance of next month’s midterm elections. Last week, for example, a link promising details behind the breakup of Ariana Grande and Pete Davidson went viral, though anyone who clicked on it found themselves routed to Vote.org’s registration page. You need to wrap the vegetables in candy, as it were, and that’s exactly what comedian Amy Schumer did when she shared the news of her impending pregnancy.

It began with an Instagram post on Schumer’s account, one featuring her and husband Chris Fischer’s heads pasted on the bodies of Prince Harry and Meghan Markle, who recently announced a child of their own. That post directed fans to the page of journalist Jessica Yellin. There, you’ll find a Notes app screenshot with Schumer’s pregnancy announcement…buried far below her recommendations for midterm voting.