Apple, the world's most valuable company, couldn't find money for a Sofia Coppola show
Coppola’s series, an adaptation of Edith Wharton’s The Custom Of The Country, would’ve starred Florence Pugh

Apple, the world’s most valuable company, has come upon hard times. Worth a measly $2.7 trillion, Apple is on the cusp of releasing an affordable pair of AR goggles that will revolutionize the art of seeing phantom lines after staring at a screen for too long. However, whether people will buy into their vision of wearing $3,500 future goggles for hours at a time is unknown. The goggles may be sold out, but it’s clearly a make-or-break moment for the company, especially after killing Sofia Coppola’s five-part adaptation of Edith Wharton’s The Custom Of The Country starring Florence Pugh. Per The New Yorker, Coppola says that the company charging $3,500 for iPhone-themed ski goggles “pulled our funding,” describing it, rightfully, as “a real drag.” Like the rest of us, Coppola “thought they had unlimited resources.”