British political ad is extremely hot shit

We live in a world so rich in technological innovation that any piece of media that resonates as a relic of the VHS era more or less scans as parody. How could one make a video that looks like something plucked from the Found Footage Festival when we’ve all got iPhones in our pockets? Still, it seems this grainy, cringe-inducing campaign video from Greg Knight, the conservative candidate for East Yorkshire, England, is real. It’s also the best piece of unintentionally bad media since that Breitbart interview with Sean Spicer.
It’s not just the sterile setting, surreal pacing, and robotic cadence of the man himself; stick around to the end and you’ll be treated to a jarring blast of original music admonishing you to “Make sure this time you get it right / Vote for Greg Kniiiiight.”
Something like this was pretty much destined for endless mockery on Twitter, which, yes: