A very not-mad Chris Hansen buys ads before every screening of Primetime

According to The Hollywood Reporter, Hansen has purchased theater ads for his streaming network, TruBlu, which airs his latest efforts to corner suspected child molesters by first casually suggesting they park it somewhere. These spots, which feature Hansen addressing the theater audience and telling them to take a seat, will play before every screening of Primetimer—a form of synergy to which A24 is probably not entirely opposed. 

These grievances come after David Osit’s media-crit documentary Predators, in which Hansen appeared in an interview that posed tough questions about media ethics the former Dateline NBC anchor didn’t seem fully prepared to answer. And indeed, the irony of hawking his crusader persona to promote his network while he pursues legal options against a film that may criticize Hansen for pursuing fame using that very persona is perhaps eluding Hansen at the moment. 

Primetime, the film which punny folks on social media have called “Dark Knightcrawler,” will hit theaters on September 25 after its world premiere at the Venice International Film Festival on September 5.