CoComelon production company to start using AI to produce mind-numbing content

And yet Moonbug’s AI pivot won’t remove the indelible human touch that’s made many parents’ daily streaming lives so eye-twitchingly intolerable. “Like many media companies, we’re exploring how AI tools can support our creative and production teams. Today, generative AI is not used in episodes of our content,” a Moonbug spokesperson said in the report. “Our core principle is that AI should assist the artist, not be the artist. Our guidelines prohibit AI from originating key creative elements such as new characters, core storylines and song lyrics, and require substantial human creative input. 

“Everything we produce—whether they incorporate AI-assisted elements or not—goes through our human-led creative and quality-control process, including frame-by-frame human eyeball review, and rounds of iterations and notes from our creative and production teams.” While making sure the glassy-eyed emptiness of its characters remains consistent is essential, it’s just as important to keep a few flesh-ployees behind the scenes to give the company plausible deniability when it comes to any copyright hiccups that might occur when artists use AI for such things as “ideation, scripting, storyboarding, design, and animation.” 

Still, Moonbug’s new policy currently forbids its employees from overusing AI, as in instances where changes to a voice actor’s performance are on the table (at least without “checking with Legal”), or generating new characters whole-pixel. Artists are allowed to generate only “generic” elements like background filler, furniture, and clothing, or to “create 3D turnarounds from existing human-created 2D characters.” From the Bible: “The [AI] assets must be processed by an artist (eg over-painted, tweaked) to ensure human in loop. All new characters should be human created (unless have had approval for specific IPs). Props—if we are creating something unique and to be heavily featured in the series e.g. the Clubhouse—it must be human-created. All franchise-specific worlds should be human-created (unless intended to be generic).”  

This pivot comes after Moonbug signed a deal with Disney+ in May 2025, the streamer that had previously been kicking around the idea of letting its users add their ungodly AI-generated contributions to the platform. How this new policy has affected the production of CoComelon: The Movie, which stars managerially-challenged Superman star Nicholas Hoult and releases in February 2027, remains to be seen.