Coinbase CEO claims no one would make his Super Bowl ad, is corrected by ad agency that made it
This is the same QR code ad that immediately crashed his website, by the way

This year’s Super Bowl champions weren’t the L.A. Rams, the Cincinnati Bengals, or even nostalgic millennial hip-hop fans… they were, sigh, Crypto Bros. It felt like very other commercial during the NFT matchup involved an awkward celebrity trying to sell us on companies providing what basically amount to a cyberpunk Ponzi schemes. And you know what? They all sucked.
Well, one didn’t suck quite as hard as the others, mainly because it’s whole angle was simplicity. At one point during the evening, the massively popular crypto banking provider, Coinbase, offered us 60 seconds of just a color-changing QR code bouncing around audiences’ television screens that, when uploaded on a smartphone, directed people to a promotional offer to start using the company’s services. It was a nice change of pace—not because of the product itself, of course, but because it provided everyone with a temporary reprieve from sensory overload.
The ad proved to be a bit too successful, however, given that Coinbase’s website crashed from too much traffic almost immediately after airing its Super Bowl spot. While one could (and should) easily argue that it doesn’t bode well for a tech company’s credibility when it can’t anticipate the ensuing surge in site visitors following a damn Super Bowl commercial, crypto zealots called the snafu a major win in their ongoing quest to… decentralize scams, or something.
No one was more proud of this moment than Coinbase CEO, Brian Armstrong, who took to Twitter on Sunday night with a lengthy thread extolling the genius of his company’s commercial.
According to Armstrong’s “quick back story,” Coinbase originally bought the ($14 million) ad time not knowing what they’d do with it. “Initially an outside agency pitched us a bunch of standard super bowl [sic] ad ideas – I didn’t like any of them),” he confessed to everyone before his team supposedly came up with the “original” idea of putting a QR code in it. By his account, his genius crypto coworkers decided to make the entire ad (gasp!) one long QR code spot, and voilá…