Well, it didn't take long for Skydance to raise Discovery+ prices

The David Ellison regime begins screwing over customers, one streamer at a time.

Well, it didn't take long for Skydance to raise Discovery+ prices

In his company-wide memo sent to all suddenly job-insecure employees of the many, many companies over which he now holds sway, Skydance CEO David Ellison last week laid out four top “priority areas” for his new post-merger empire. To those stated principles (“Win in storytelling,” “Become the most technologically capable media company,” “Lead in a crowded market,” and “Win trust every day”), those viewers enmeshed in the suddenly ubiquitous Skydance media web might as well add, “Soak our existing customers for more cash as soon as possible.”

As reported by Variety, Skydance announced on Tuesday that Discovery+ will bump up its subscription prices. With the ink on Skydance’s highly controversial $110 billion merger last week still drying, Discovery+ customers will see their rate go up a dollar (for ad-supported) and two dollars (for the no-ads option), landing at $6.99 and $11.99 per month, respectively. New subscribers will be hit with the price increase immediately, while existing customers have a month to decide if paying their new, Trump-friendly corporate overlord extra money is worth keeping up with the 90 Day Fiancé franchises, The Deadliest Catch, and Sin City Rehab. (Discovery+ encompasses programming from  HGTV, Food Network, TLC, ID, Discovery, Animal Planet and Magnolia Network.)

It’s more than likely that this initial price hike represents the thin end of the wedge for a massively overextended new enterprise whose $80 billion in new post-merger debt will undoubtedly require further customer-draining increases across the board. With Wall Street spooked and still-smarting industry foes and everyday detractors of the move speculating how long it’ll take for failed actor and nepo-baby Ellison to fall on his face, look for other, more major Skydance properties like Paramount+ and HBO Max to follow suit. 

 

 
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