Dish Network accepts the inevitable, puts Netflix on its set-top boxes
A mere three years after Dish rescued Blockbuster from bankruptcy, totally dismantled its stores, and began rehabbing the once-mighty home video titan as a streaming “Netflix-killer,” the satellite provider has figured out a better business strategy: submitting to the inevitable. Variety reports that Dish has cut a deal that will make it the first major pay-TV provider in the U.S. to integrate Netflix directly into its set-top boxes, giving its customers direct access to the biggest of the streaming services that are increasingly making those set-top boxes obsolete.
