Dos Equis spokesman to become The Most Interesting Man On Mars

Dos Equis, seemingly borrowing a page from The Simpsons, has announced plans to trade one iteration of its famed spokesman for another. According to The Hollywood Reporter, the beer company is ending its campaign with Jonathan Goldsmith, the actor who’s currently portraying Dos Equis’ version of The Most Interesting Man In The World. Goldsmith has played the fascinating figure for 10 years, so his character’s earned more than just a golden parachute for his retirement—he’s getting a one-way ticket to Mars.
Goldsmith’s final commercial as the endlessly-intriguing spokesman will see him bid adieu to people from all over the globe as he heads to the red planet to hang out with Matt Damon, presumably. He of course has a lovely astronaut to accompany him on the roughly six-month journey. The commercial will premiere on air on March 11 during a Los Angeles Lakers and Cleveland Cavaliers NBA game.