There were cartoon-based bands before Gorillaz, the video points out, including Alvin And The Chipmunks and The Archies, but those acts were meant to be a part of the pop landscape; Gorillaz wanted to subvert it entirely, blow it up and make something better out of the rubble. Its target audience consisted of young kids whose musical tastes had not yet been calcified. Williams was one of those kids. In the video essay, he says that he grew up listening to Gorillaz, and it had a profound effect on him. Listening to the band’s albums taught him that there’s no need for all music to fit into predetermined categories. It made him a more adventurous listener, prone to seek out different types of music from various artists and eras. That’s a pretty impressive accomplishment, seeing as how Gorillaz never actually existed in the strictest sense of the word.


[via Laughing Squid]