Despite its being one of the most anticipated (or, at least, heavily promoted) pilots of the season, Fox made the somewhat-surprising decision to pass on Locke & Key, its adaptation of Joe Hill’s supernatural comic series. But thanks to a built-in fanbase that packed a Comic-Con screening of its never-to-be-aired pilot, striking down Locke & Key only seems to have made it something far more powerful: a cult phenomenon that could have been—something arguably way better than an actual TV series, which would only disappoint after time. Adding to that mystique, writer and executive-producer Josh Friedman recently posted the below never-aired promo for the show to provide a tantalizing glimpse at what he and director Mark Romanek produced and thus further anger up the fan blood.