Iron Man 3 getting sniff-worthy 4D screenings in Japan
Sharpen up those sniffers, because Iron Man 3D is going to be the first movie screened in 4D in Japan. The trend’s been kicking around the world since John Waters’ 1981 film Polyester, but the 4DX format—which is available already in theaters in China, South Korea, Thailand, Russia, Mexico, Israel, and some countries in South America, but won’t be available in the U.S. until later this year, goddammit—is just breaking into Japan now.