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Ja Rule actually wants to create another music festival

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In a stunning display of gall, Jeffrey “Ja Rule” Atkins is genuinely considering planning a music festival in a post-Fyre Festival era.

In conjunction with his newest entertainment booking platform Iconn, the rapper and Fyre Festival co-founder hinted at potential plans to launch another music festival that will, hopefully, be much lighter on the catastrophic failure and will actually, you know, happen. TMZ caught up with him at LAX on Thursday, where they asked about the two streaming documentaries chronicling his first attempt at a major music event with partner Billy McFarland.


“I haven’t watched them yet,” Rule claimed, which directly contradicts his own tweet on January 20, where he stated he was watching the docs “in awe.” And while the rest of the internet has already settled comfortably in the meme stage of popular media consumption, he notes that the events were no laughing matter to him (aside from the joke he cracked after the Netflix doc dropped) because he wanted to create something special.

“In the midst of chaos, there’s opportunity,” Rule pivoted optimistically before talking vaguely about plans in the works, including shaping Iconn into the success that the Fyre predecessor never saw, complete with a supplementary music event. “I have plans to create the iconic music fest, but you didn’t hear it from me!”


There is a silver lining here: when you hit the absolute rockiest of bottoms, there’s nowhere to go but up. If Blink-182 actually shows up just to eat a cheese sandwich onstage, that would still be a major success, in comparison.