Jay Z to launch his own cologne, so fans can also smell like "masculine vetiver" and "sensual myrrh"
Finally bottling the smell that attracts Beyoncé, Jay Z is launching his own cologne, Gold, this winter. While he's obviously had plenty of experience with expanding his brand, this is actually the rapper’s first fragrance, and it will be rolled out at Barney’s before trickling down to other, less swanky retailers like Macy’s.