Finally bottling the smell that attracts Beyoncé, Jay Z is launching his own cologne, Gold, this winter. While he's obviously had plenty of experience with expanding his brand, this is actually the rapper’s first fragrance, and it will be rolled out at Barney’s before trickling down to other, less swanky retailers like Macy’s.
Jay Z nixed a reported 3,200 possible names before picking Gold, a name he hit upon after picking up the product and declaring, “This is the shit; it’s gold.” According to manufacturer Parlux, Gold’s shit smells like “masculine vetiver” mingling with teak and “sensual myrrh,” all accented with notes of Cardamom and pink vanilla.
The cologne will retail for between $39 and $79—a small price to pay if one of your 99 problems is body odor.