Showing his marketing genius yet again by transforming the fickle indecision of a notorious perfectionist into an impromptu, self-promoting contest, Kanye West tweeted last night that anyone who can guess the name of his new album—which is apparently no longer called Waves, Swish, or So God Help Me—will receive a ticket to his February 11 listening party/fashion show, plus a free pair of his hideously ugly limited edition sneakers, Yeezys. (West’s tweet didn’t mention whether he himself is eligible for the offer, on the off chance he ever actually works out what the new disc is actually going to be called.)
That’s the new album anybody who can figure out the title gets tickets to Season 3 and free Yeezys
— KANYE WEST (@kanyewest) February 9, 2016
Dedicated Kanyetectives have only a few clues to help them in their quest: Specifically, the initials T. L. O. P., which West revealed recently as likely being key to the album’s new name. The announcement has already led to a flood of guesses on West’s Twitter page, as fans worldwide attempt to translate the superstar’s many fascinations—sex, religion, fashion, Kanye West—into a suitable four-word answer that will win them their way into the sold-out Madison Square Garden show, and their feet into looking like a pair of particularly boring wicker baskets.