It apparently didn’t even matter that Ken Bone was basically just looking out for Ken Bone: As the press very quickly discovered, Bone works in the coal industry, at one of the dirtiest plants in the nation—and one that’s routinely dodged compliance with current legislation to be “environmentally friendly.” In some of his other Reddit posts, Bone proposes his own energy plan of shutting down only “older” coal plants in the short term along the way to phasing it out entirely. Still, in the meantime, and “over the next 20 years or so” of that slow phasing, he’d obviously like to keep his job. And his “hero” question was basically, “Can you pay lip service to the environment while assuring me I’m still gonna get paid?”

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It also doesn’t matter that Bone’s Reddit posts also paint a more complex picture of his person than today’s shaming reports actually present. Suggesting why he’s still an undecided voter, he says he’s “a pretty conservative guy (in fiscal policy anyway, do what you want with your own body), but I like Obama.” He wrote this compassionate response to a rape victim; he offered this fiery condemnation of Stanford rapist Brock Turner. He studies taekwondo. He is Ken Bone, and he contains multitudes.

But memes have no room for such complexity. The internet abhors nuance, and it adores digging out old posts. And so it seems Ken Bone’s time as America’s favorite squeezable stress toy may already be at an end. The initial backlash began early on Thursday, when Bone—taking advantage of his skyrocketing Twitter following—posted an ad for Uber that violated FTC regulations, prompting Bone to take it down and issue an apology, and for the cries of “sellout” to begin in earnest. By that evening, the scrutiny of his internet past had begun. This morning, Ken Bone has been dubbed “seedy,” “unsavory,” and “awful.”

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It’s clear that Ken Bone will be completely picked over and tossed to the dogs by the weekend. From the black, yawing abyss of this election, we now see, no light may escape. Time to throw another Bone on that foreboding pile of skulls.