Kendrick Lamar is finally back and is ready to release what he’s been working on since Damn. and the Black Panther soundtrack. Unfortunately, it’s not new music. Also unfortunately, we’re not entirely sure what it is. This comes from Rolling Stone, which says Lamar and longtime collaborator Dave Free have both updated their Instagrams to identify themselves as the founders of a “service company” called pgLang. So what is pgLang? Well, if you follow the URL in Lamar’s Instagram post, it takes you to an official site that explains the company’s purpose in a block of text that is quickly redacted—but, courtesy of Rolling Stone, here’s what it says:
pgLang is multilingual. Our community speaks music, film, television, art, books, and podcasts—because sometimes we have to use different languages to get the point of our stories across. Stories that speak to many nations, many races, and many ages. That is why our writers, singers, directors, musicians, and producers break formats when we build ideas and make them real for the curious.