Letterboxd is once again looking for a new owner

That campaign actually seems to be part of the current sales pitch. As Semafor‘s Max Tani writes, Letterboxd is “undermonetized” relative to other sites of similar size. As of this year, the site had 26 million active users. Of course, the fact that the site does not feel like the algorithmic-driven hell hole that has overtaken much of the rest of the internet probably has a good amount to do with its success. Even since Tiny took control of the site, it hasn’t changed as much as some users feared it would, though Semafor notes that there has been an increase in display advertising and last year it launched a video rental service. But whatever future monetization opportunities exist, it seems like Tiny views passing the company off to someone else as its best chance for profit.