Man with marshmallow helmet does not appreciate KFC turning EDM into some kind of joke

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Branding is a big thing in electronic dance music, since you need to find some way to differentiate your beats and drops from the next guy’s beats and drops, but we’re talking about the kind of branding where you have a big fake head that lights up or changes color in time with whatever you’re laying down on your EDM machine, not the kind of branding where corporations step in and try to turn your art into business. Sadly, that’s exactly what happened this weekend at the Ultra Music Festival in Miami, when a DJ in a big, electronic Colonel Sanders mask took the stage and put on a brief, KFC-themed set (complete with sampled audio from KFC ads and a big “herbs and spices” drop).