The toy-movie trend scrapes the bottom of the bargain bin with Matchbox: The Movie
The action-comedy chases what made its competitors resonant, but only makes a bad movie into a worse toy commercial.
Photo: Apple
The feature-length toy commercial Matchbox: The Movie, co-produced by Mattel Studios and Skydance executives like David Ellison, suggests that all the wrong lessons were learned from Greta Gerwig’s self-aware comedy fantasy Barbie. This ostensibly humorous stunt showcase flounders hardest whenever its quippy but capable protagonists use self-conscious humor and soulless melodramatic shorthand to pay tribute to the Matchbox line of toy cars and vehicles.
Director Sam Hargrave (Extraction and its sequel) and his capable stunt team predictably nail a few of the movie’s fight scenes and car chases. But anything that’s vaguely emotional in David Coggeshall’s script for Matchbox: The Movie falls flat, from the dad jokes to the corny homespun wisdom. Even seasoned ensemble cast members like Arturo Castro, John Cena, and Sam Richardson can’t breathe life into this programmatic, by-creative-committee dreck. It’s almost as if what made Barbie so special was its creators and not the meta-meaning that they projected onto their toy subjects.
Tell that to the poor kids and parents who will have to sit through a simultaneously maudlin and emotionally stillborn flashback/flash-forward preamble that struggles to connect the Matchbox toys that a group of middle school friends played with to the rote globetrotting spy shenanigans that they get up to as adults.
An early scene establishes, mostly through syrupy dialogue and a treacly score, that these kids used to love playing with Matchbox toys because it made them feel less alone. No actual footage of children playing with Matchbox toys is shown, of course. But we do hear about how small-town mechanic and surrogate dad Cal Smalley (dear lord, it’s Bill Camp slumming) treated the kids around him, including his gearhead niece Aimee (soon to be played by Jessica Biel) and future CIA covert operative Sean (eventually played by Cena).