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The toy-movie trend scrapes the bottom of the bargain bin with Matchbox: The Movie

The action-comedy chases what made its competitors resonant, but only makes a bad movie into a worse toy commercial.

The toy-movie trend scrapes the bottom of the bargain bin with Matchbox: The Movie

The feature-length toy commercial Matchbox: The Movie, co-produced by Mattel Studios and Skydance executives like David Ellison, suggests that all the wrong lessons were learned from Greta Gerwig’s self-aware comedy fantasy Barbie. This ostensibly humorous stunt showcase flounders hardest whenever its quippy but capable protagonists use self-conscious humor and soulless melodramatic shorthand to pay tribute to the Matchbox line of toy cars and vehicles. 

Director Sam Hargrave (Extraction and its sequel) and his capable stunt team predictably nail a few of the movie’s fight scenes and car chases. But anything that’s vaguely emotional in David Coggeshall’s script for Matchbox: The Movie falls flat, from the dad jokes to the corny homespun wisdom. Even seasoned ensemble cast members like Arturo Castro, John Cena, and Sam Richardson can’t breathe life into this programmatic, by-creative-committee dreck. It’s almost as if what made Barbie so special was its creators and not the meta-meaning that they projected onto their toy subjects.

Tell that to the poor kids and parents who will have to sit through a simultaneously maudlin and emotionally stillborn flashback/flash-forward preamble that struggles to connect the Matchbox toys that a group of middle school friends played with to the rote globetrotting spy shenanigans that they get up to as adults. 

An early scene establishes, mostly through syrupy dialogue and a treacly score, that these kids used to love playing with Matchbox toys because it made them feel less alone. No actual footage of children playing with Matchbox toys is shown, of course. But we do hear about how small-town mechanic and surrogate dad Cal Smalley (dear lord, it’s Bill Camp slumming) treated the kids around him, including his gearhead niece Aimee (soon to be played by Jessica Biel) and future CIA covert operative Sean (eventually played by Cena). 

The plot trails after Sean and his friends, now grown and newly reunited after Cal’s untimely death, as they’re reluctantly involved in a rogue CIA agent’s plot to steal and deploy a nuclear warhead. At first there’s some mystery as to who’s the traitor among Sean’s CIA pals, but it’s soon untangled by Sean and his friends, including the heavy-machinery-operating Crosby (Richardson) and his helicopter-piloting wife Charmaine (Teyonah Parris). 

There’s some generic tension between Sean and his old pals, who spend most of the movie poking fun of Sean’s blandly cartoonish colleagues and lifestyle, as well as their own generic behavior once they’re slotted into Sean’s world, like when their motorcycle-riding schoolteacher buddy Ted (Castro) imitates Terminator 2: Judgment Day by shooting a truck with a shotgun, winking at us that, “Arnold made that look so much easier.” Soon after that, Ted kicks a guy out of a truck right after he throws a grenade at them; right before the guy blows up, Ted says: “Enjoy retirement.” It’s unclear what the joke here is, but presumably it’s on the viewers if we’re expecting much beyond DreamWorks-bland pop culture references and flop-sweat-soaked kitsch.

Among the movie’s stacked cast, nobody comes across like they know what they’re doing, except maybe Corey Stoll, who makes a meal of his one-note supporting role. Everyone else succumbs to their deliberately cheesy and often embarrassingly unfunny dialogue, the worst of which is meant to be somewhat dramatic, like when Sean’s stern CIA handler Ace (Danai Gurira) observes that, “Home doesn’t exist for people like us.”

The jokes aren’t much better though, like when Charmaine blows up bad guys with a missile and says, “Bye, bitch.” That over-the-top line and scenario might’ve been funny if the filmmakers showcased Parris’ comic line delivery instead of the bland computer-generated chaos. As it is, the scene’s a perfect example of the mirthless and tonally berserk Matchbox: The Movie. 

It’s still disappointing to see scene-stealing performers like Cena and Richardson reduced to tedious jokes that only underscore how thin their characterizations are, and how rushed their performances seem. They don’t talk like human beings or even like knowing archetypes, but rather as machines tasked with delivering schematic laugh lines and unconvincing dramatic kickers. There’s no meaningful distinction between the unintentionally funny earnestness—”We’re here for you, Sean, ride or die”—and painfully unfunny punchlines, like when Richardson snarks “How original” when two characters appear to ride off into the sunset. 

Matchbox: The Movie does fitfully come alive whenever it’s a John Cena showcase and not a tiresome group comedy. In these moments, Cena, Hargrave, and their stunt guys make Sean look like he could be an action hero worth caring about…until Cena must gracelessly muscle his way through some more rough dialogue, like when Sean snaps at his friends that his big “mistake wasn’t going away [from home], but coming back.” 

The biggest problem with Matchbox: The Movie isn’t that it’s a dumb, by-the-numbers action movie, but rather that it doesn’t know how to be both a parody of that kind of movie and an emotionally resonant defense of camaraderie-instilling group play. Barbie, and to a lesser extent all three of Christopher Miller and Phil Lord’s Lego Movies, made that balancing act look easy. Hargrave’s clearance-section knock-off suggests otherwise.

Director: Sam Hargrave
Writer: David Coggeshall
Starring: John Cena, Jessica Biel, Sam Richardson, Arturo Castro, Teyonah Parris
Release Date: October 9, 2026 (Apple TV)

 
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