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The anti-password sharing epidemic has officially come for Max. It was bound to happen eventually, but it’s a real bummer for moochers (or, you know, kids in college) that it couldn’t wait for season two of either The Last Of Us or The Rehearsal to play out first. At least The Pitt-heads got to experience the season’s excellent finale while still logged into their parents’, ex-partner’s, or former roommate’s accounts.
Fans of TLOU and The Rehearsal won’t be so lucky. As of today, the HBO streaming service has added an “Extra Member Add-On” feature similar to the one Netflix pioneered (and then made bank on) in 2023, per The Hollywood Reporter. Users can now pay $7.99 (regardless of subscription tier) to add an extra profile to their account. Extra members will have their own login credentials, but the bill will go to the original account holder—meaning, if you’ve been secretly lurking behind someone else’s login, you may have to start forking over $9.99+/month for an account of your own. Additionally, account holders can only add one extra member at the lower price per account, so families with more than one kid living away from home are going to have to fight for it.
To sweeten the pot, the company also announced a new “Profile Transfer” service, which pulls all of a profile’s settings and watch history to the new “Extra Member” accounts. While it’s convenient not to have to remember exactly which episode of The Sopranos you were watching, this writer feels the need to mention that you also wouldn’t have to figure that out if you could just use your old shared profile. At least this desperate money grab makes it all the more impressive that Nathan Fielder managed to wring so much out of the studio for his ridiculous schemes.
