More Mad Men viewers are watching on DVR, still very wealthy
Viewership for the seventh-season premiere of Mad Men was its lowest since 2008, giving rise to numerous theories—that AMC’s decision to split the “final” season had turned off fans, that the series has finally been overshadowed by its increased Sunday night competition, or that Don Draper is D.B. Cooper, and he absconded with all the televisions and was never heard from again. But now The Hollywood Reporter has confirmed the other, likelier scenario: that more people are simply DVRing the show than ever, with viewership growing about 75 percent once you factor in the number of people who watched Game Of Thrones that night and were subsequently spent.