MTV remembers music exists, launches a 24-hour online music festival featuring Gavin Degraw, Questlove, and Hanson
MTV may be busy filling you in on pregnant teens, Snooki, and catfishing scams, but the network hasn’t forgotten about music altogether. The channel that once actually showcased music on television is teaming up with its sister networks, VH1 and CMT, along with its parent network Viacom to launch a 24-hour online music festival. The “Live Music Day Festival” is part of Viacom’s O Music Awards which celebrate the best in digital music while also seemingly insulting it by handing out awards like “Best Artist Instagram,” “Our Favorite Musical Cat,” and “Too Much Ass For TV.” And because any artist would be lucky to be discovered as part of an award show honoring cats and asses, the OMAs are also introducing a brand new “Make A Band Famous Award” which could theoretically (but not really) launch the career of one of the five groups nominated.