NBC hopes to resurrect “Must See TV” with its fall schedule
Thanks to the success of This Is Us and the presumed success of its Will And Grace revival, NBC has found itself feeling something it hasn’t felt in many years: optimism. Things are actually looking good for the network, and it’s feeling so positive about its future that NBC Entertainment chairman Bob Greenblatt actually dared to invoke the name “Must See TV”—the label given to the network’s unbeatable primetime lineups in the ‘90s and early 2000s—in a conference call about NBC’s fall schedule.