Is Neon brave enough to release Luca Guadagnino's Artificial?

The Luca Guadagnino film Amazon was too afraid to release is likely finding a savior in Neon. 

Is Neon brave enough to release Luca Guadagnino's Artificial?

Last week, the film studio owned by Jeff Bezos exposed the limits of its artistic freedoms. Amazon MGM decided against releasing the bio-drama Artificial, director Luca Guadagnino’s dramatization of the weekend when Sam Altman was ousted from OpenAI. The “nearly finished” film was apparently insufficiently sympathetic toward Altman, whom his board members believe is a “sociopath”, because Amazon abruptly and cowardly decided it would “be better served” if another studio burned its relationship with the billionaire drowning the internet in slop. More importantly, it might have damaged the strategic partnership Amazon entered with OpenAI in February. Isn’t it great having tech companies so deeply embedded in Hollywood? Thankfully, it seems at least one distributor has the stomach for Ike Barinholtz’s Elon Musk impression. Puck‘s Matt Belloni reported that NEON is picking up the “hot-potato Sam Altman” movie, with an announcement coming later this week. 

While the news of Artificial‘s dumping might have been a surprise to some, Guadagnino didn’t seem to be surprised by Amazon’s cold feet. “Unfortunately, I can’t say much because we are right in the middle of this situation,” Guadagnino said last week. “[But] these are industrial policies that are certainly not new.” Not only are they not new; they’re getting worse. Last week we reported that A24 entered a $75 million relationship with Google DeepMind. Though many worried about the infusion of AI into moviemaking, it remains to be seen if A24 would be interested in a drama detailing how and why Google destroyed its flagship product, Search, to compete with Altman’s chatbots. 

 
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