Netflix's Exploding Kittens trailer is about as random as you'd expect
The animated adaptation of the Exploding Kittens board game, starring Tom Ellis and Sasheer Zamata, premieres in July 2024

Post-Barbie, we are firmly in the renaissance of “game and toy” media. This has always existed to some degree, and to varying levels of success—see: G.I. Joe, Battleship—but Greta Gerwig really proved you could make something out of some flimsy IP and have it be good and lucrative. Now Mattel is out here entertaining pitches about Uno and Bass Fishin’, of all things. Enter Exploding Kittens, a quirky 21st century card game with no existing storyline to draw from but an inexplicable Netflix deal nonetheless. If you were playing a rousing round of Exploding Kittens, you probably wouldn’t have imagined it becoming an animated series produced by Mike Judge and Greg Daniels, of all people. Yet here we are: Exploding Kittens is a real show with a real trailer, and it’s about God, for some reason?