Hoping to build anticipation for the return of Arrested Development that has not already been accomplished by years of rumors and reports about it, Netflix has come up with a fairly clever method of marketing it—albeit, appropriately enough, in such a way that it will only be noticed by a select few. In addition to its putting all those fake movies and TV shows on there a while back, The Bluth Company Tumblr points out that any search for the word “blue” kicks up a results page littered with blue smudges and handprints. Click on one of those and you’ll be treated to the season two scene where Jason Bateman discovers similar marks all around the model home, leading him to find a just-blue-himself David Cross.