Netflix is rolling the dice on a bake-off for its Monopoly reality series

The streamer reportedly has more than 40 production companies vying for the opportunity to bring an unscripted version of the endless board game to life.

By Matt Schimkowitz | July 22, 2025 | 9:08pm

(Photo by Ian Waldie/Getty Images)

TV News Monopoly

Netflix is rolling the dice on a bake-off for its Monopoly reality series

Introducing Endless Mode: A New Games & Anime Site from Paste

Read our announcement | See the 10 Best Games of 2025 (So Far)

After years of Ridley Scott threatening to bring Rich Uncle Pennybags to the big screen, Netflix is finally doing what Netflix does. Earlier this year, Netflix announced a reality competition series based on the never-ending board game, and today, Deadline reports that it has more than 40 companies in a bake-off vying for the opportunity to produce it. However, this won’t be the same game players spent generations cheating at. Instead, it will borrow gameplay of Monopoly Go!, an addictive mobile version of the game loaded with in-app purchases that have generated $5 billion in revenue. Android Central described the game as “a sleek, shiny, mindless time-waster tap-fest.” According to Jeff Gaspin, Netflix’s Vice President of Unscripted Series, that’s precisely the kind of gameplay Netflix is looking for. The rest, whether it’s “a giant game board” or set “in the real world,” is up to the bakers.

“There’s a gameplay in Monopoly Go! that I think really will resonate with gameplay in an unscripted series,” Gaspin told Deadline. “The idea itself is still up for grabs. How do we want to approach it? Is it a giant game board? Is it in the real world? We don’t have the answer and we had so many agents and so many production companies reaching out and asking us if they can participate, and asking if we’ll consider putting them in the bake-off that we didn’t want to be restrictive. So, we said, ‘Why don’t we do a first round that’s pretty broad.'”