Netflix now chasing an Oscar in its growing awards addiction
Netflix recently got its first taste of sweet, sweet prestige at the Emmys, setting it down a road to the kind of awards-junkie behavior that can lead to ugly scenes—like when chief content officer Ted Sarandos recently accused theaters of “strangling innovation” and trying to “kill movies,” all because they don’t want first-run movies to also be available instantly on Netflix. And while those comments have already inspired backlash from the National Association of Theater Owners—as they retorted that it was Netflix who was behaving selfishly and liable to kill cinema, and it’s like they don’t even know Netflix at all anymore, man—they haven’t served as much of an intervention in the service’s growing addiction to exclusivity and acclaim.