Pop culture obsessives writing for the pop culture obsessed.
Pop culture obsessives writing for the pop culture obsessed.

One of the best Elvis movies is a smokin’ hot salute to Vegas flash

Elvis Presley and Ann-Margret in Viva Las Vegas
Elvis Presley and Ann-Margret in Viva Las Vegas
Screenshot: Viva Las Vegas

Watch This offers movie recommendations inspired by new releases, premieres, current events, or occasionally just our own inscrutable whims. This week: With Zack Snyder’s Army Of The Dead bringing zombies to the Vegas strip, we’re bringing Vegas to Watch This.

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Viva Las Vegas (1964)

When critics describe the arc of Elvis Presley’s career, “the Las Vegas years” are typically framed as the King in decline, cashing big paychecks while getting softer—physically and creatively—year by year. But Vegas actually holds a more complicated place in the Presley story. The city was the site of one of his first big professional failures, in 1956, when a two-week engagement at the New Frontier drew scathing reviews. Over a decade later, Elvis would conquer his Vegas demons and stage his late 1960s commercial comeback, thanks in part to a regular engagement at what he called, “the big, freaky International Hotel,” where his ferocious band bashed out both throwback rockabilly and the kind of over-the-top pop tourists loved.

In between those career lows and highs, Presley stopped off in Sin City to make one of his best movies: Viva Las Vegas, an exuberant and colorful musical about a studly race car driver wooing a sexy swimming instructor. By this point in his Hollywood career, Elvis had given up trying to be James Dean or Montgomery Clift, and had settled into a routine of pumping out two to three films a year that were essentially travelogues, featuring eye-catching locales and kitschy pop songs. Whatever the star’s feelings about Las Vegas in 1964, he was willing to put his name on a picture so boosterish that it could’ve been produced by the chamber of commerce.

The plot is thin enough to see through. Presley plays Lucky Jackson, who believes his Maserati can outpace a champion’s Ferrari in a race around Hoover Dam. But first Lucky needs money to fix his engine, which he hopes to get by winning a talent contest. His chief competition? His current lust object, Rusty Martin, played by Ann-Margret, whose form-fitting pants and swimsuits frequently fill director George Sidney’s frame.

In other words, this movie is all hot rods and curvy bods. Though the script is credited to Sally Benson—a New Yorker regular whose girlhood memoirs became the movie Meet Me In St. Louis—few would mistake the dialogue here for Dorothy Parker. (One exception: When Rusty pulls into Lucky’s garage for the first time and complains that her motor whistles, he sneaks a peek at her bare legs and says, “I don’t blame it.”) The film’s whole raison d’être is its many scenes of two impossibly beautiful co-stars enjoying all that Vegas has to offer: fabulous floorshows, serenades by the pool, goofing around in nearby ghost towns, and helicopter tours across the desert.

Still, there’s a sense of joy, hope, and even shameless sensuality in Viva Las Vegas that was all too rare for an Elvis movie. Too often on screen, Presley looked diminished, like a God cursed to wander Hollywood’s version of Earth in the body of an oaf. Here though, surrounded by the Vegas strip’s glitzy signs and colorful characters, the King looks at home, set against a backdrop befitting his true stature—and blessed with a theme song that genuinely swings.

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It helps, too, that he’s working opposite Ann-Margret, who had a wild, youthful energy—bordering on dangerous—that was lacking in so many of his leading ladies. As a dancer, she was more about passionate thrust than classical elegance. With her unruly hair and knowing smile, Ann-Margret looked like she was ready to get into trouble. At one point, Rusty and Lucky sing Ray Charles’ “What’d I Say” together, and as the editors quickly cut between their faces doing the “ayy”s and “ooh”s, it looks very much like they’re making something other than music. These kids are living high and running hot, in a city they know can make or break them.

Availability: Viva Las Vegas is available to rent or purchase digitally from Amazon, Google Play, Apple, YouTube, Microsoft, DirecTV, and VUDU.

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Lives in Arkansas, writes about movies, TV, music, comics, and more. Bylines in The A.V. Club, The Week, The Verge, The Los Angeles Times, The New York Times, and Rolling Stone.