America has apparently begun to re-learn the boundaries of social norms that dictate what is and isn’t appropriate for people to share with the world. After several years in which people assumed grilled-cheese posts, intimate expressions of love for significant others, and pictures of themselves standing in line at CVS were worthy of being displayed to anyone and everyone, that attitude is dropping precipitously.
The Information reports Facebook is seriously worried about a sharp decline in the amount of “original” sharing (i.e. posts that everyone can see) on your walls—a decline of more than a fifth of total posts, and a number that continues to fall. People are still posting, but they’re being far more judicious about the personal information they share and that Facebook can then monetize, with a number of high-profile exceptions.