Random House Graphic makes an enchanting debut with The Runaway Princess
Kids were largely responsible for the popularization of comic books when they first debuted, and after decades of the comics community trying to break the prejudice that these books are juvenile entertainment, kids are once again responsible for driving sales while taking the medium to new heights of respectability. The impact of graphic novels was on full display at this Monday’s 2020 Youth Media Awards, where eight graphic novels were honored. The big news of the event was Jerry Craft’s New Kid making history as the first graphic novel to win the John Newbery Medal, one of the most prestigious awards in children’s literature. It’s fitting that a graphic novel would earn a Newbery Medal after a decade that saw the medium dramatically expand in the kids and YA book markets; the industry recognizes how graphic novels are driving readership and celebrates the efforts of these creators.
Penguin Random House is the world’s biggest publishing house, so it was a huge deal when it announced it would be launching a dedicated graphic novel imprint spearheaded by Gina Gagliano, former associate director of publicity and marketing at First Second. (Full disclosure: I worked with Gagliano very closely while she was at First Second.) Gagliano shares her expertise with the world as the co-host of the Graphic Novel TK podcast with Alison Wilgus, and RH Graphic benefits from Gagliano in the driver’s seat. The debut line-up puts the imprint in a very good place with a mix of early reader, middle-grade, and YA offerings. (Check out previews of each launch title here.) And if a logo indicated an imprint’s future, I would bank on RH Graphic because designer Patrick Crotty delivers perfection. He brilliantly reinvents Random House iconography with simple geometric shapes that come together to say something profound about the publisher’s identity. The Random House Children’s Books logo is a whimsical reimagining of the main Random House logo, and RH Graphic simplifies the visual even further so that it can be composed from the shape of two books laid on top of each other.
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