Ratings roundup: CW's Vampire Diaries ties ABC, beats NBC in early Nielsen ratings
After narrowly edging out NBC with the premiére of Arrow Wednesday night, The CW chalked up a second, improbable night in not-last-place in the 8 p.m. hour Thursday, as The Vampire Diaries not only beat NBC’s 30 Rock and Up All Night in the 18-49-year-old demo, but also tied ABC’s Last Resort. Scoring a 1.6 in that demo to 30 Rock’s 1.4 and Up All Night’s 1.2, the fourth season premiére of the somewhat critically acclaimed teen drama (by which we mean critically acclaimed by us) also pulled in more viewers—with 3.48 million—than in all but one of its third season episodes. (It also stacks up nicely to where the show’s average was in its second season, which posted those higher ratings regularly.) One caveat: These are non-final numbers, and could well be adjusted downward. Indeed, last night’s NFL game aired on The CW in the Pittsburgh market, and while that seems unlikely to pull Vampire Diaries so far down that it falls beneath the NBC comedies (due to the Pittsburgh market’s smaller size), it might help Last Resort breathe a sigh of relief.