Read this: One woman's arduous, beer-soaked journey to recreate a viral TikTok
Photo: Drew Angerer
A common criticism around TikTok is the ease with which some of its users seem to go viral. But as writer Hannah Smothers recently discovered, popularity on the video-sharing platform involves a lot more than just turning on the camera and waiting for magic to happen.
In an in-depth article for Vice, Smothers describes her fascination with a viral clip from TikTok user Coronacowboy69. Clad in a Stetson and stilettos, he struts up to a Busch beer perched on a skateboard, steps on the deck to flip the beverage, catches it in midair, punctures the can against one of his heels, and shotguns its contents—all to the tune of Brooks & Dunn’s “Neon Moon.” Watch it here.