Rotten Tomatoes swears all its Melania audience reviews are real

The review aggregator issued a statement on Friday, asserting that its 1,000-plus "Verified" audience reviews for Melania were backed up by actual ticket purchases.

Rotten Tomatoes swears all its Melania audience reviews are real

Versant, the parent company that owns review aggregation site Rotten Tomatoes, has issued a statement this weekend, denying that there’s anything powering the massive discrepancy between the critic and audience scores it’s showing for Brett Ratner’s documentary Melania besides an actual, real disagreement about the movie’s merits. Per Variety, the company—which mostly exists as the corporate home of a bunch of the former NBCUniversal-owned cable networks like Syfy and USA that got spun off by the corporate mothership earlier this year—has issued a statement, claiming that every audience member review forming the film’s 99 percent fresh rating is linked to a verified ticket purchase for the movie: “There has been no bot manipulation on the audience reviews for the Melania documentary,” the statement reads. “Reviews displayed on the Popcornmeter are VERIFIED reviews, meaning it has been verified that users have bought a ticket to the film.”

(Of course, there have also been allegations and insinuations that the film’s good-for-a-documentary-unless-you-paid-$75-million-for-it initial $7 million box office take has been inflated by bloc purchases of tickets that were then given away for free to attendees, but there’s been no hard evidence to back up those claims. Rotten Tomatoes verification is based on proof of purchasing tickets through online vendors like Fandango.)

At present, Rotten Tomatoes doesn’t list the total number of “Verified” audience reviews it has for Melania, simply labeling it as “1,000+.” (Critics, only 8 percent of whom gave the movie a positive score, instead number at 49.) Trawling the audience reviews, they are, unsurprisingly, effusively and almost uniformly positive, with many skipping over the qualities of Ratner’s movie in favor of simply talking about how much they like FLOTUS herself. Which is the thing about verified audience reviews, right? What they’re measuring is a matter of meeting expectations—of whether people excited enough for the movie to buy a ticket for it online ended up liking it. It is not wholly surprising, in that light, to see that people inclined to watch a highly flattering documentary about Melania Trump were happy with what Ratner plopped down in their laps. You can accuse Melania of a lot of things, sounds like, but not of failing to give its die-hard advocates exactly what they wanted.

 
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