Shadow heads north in American Gods' epic season 3 trailer

Starz’s adaptation of Neil Gaiman’s American Gods has been embroiled in controversy since its inception, it seems, with showrunners coming and going and Orlando Jones alleging discrimination following his firing from the series. Gaiman himself penned a letter assuring viewers the series was back on track following the release of the season three teaser. Today, roughly a month ahead of its premiere, Starz has shared an epic trailer brimming with faces new and old.

The season begins with one of the book’s most beloved detours, in which Shadow (Ricky Whittle) “pushes his apparent destiny” away by retreating to the snowy, cold Wisconsin town of Lakeside. “However,” a synopsis reads, “he’ll soon discover that this town’s still waters run deep, and dark, and bloody, and that you don’t get to simply reject being a god.”