Showtime at TCA: Network picks up two new series, contemplates its place in the universe

Showtime occupies a weird space in the TV conversation. The network is clearly important enough to be a part of that conversation, but TV fans are also generally forgiven for having substantial reservations about it and its output. For every intriguing announcement the network makes, there’s the news that if a Dexter spinoff ever happens, it will have to involve Michael C. Hall, which suggests several seasons of lumberjack killings. Or, put another way, in the build-up to the latest Homeland season finale, much of the discussion around the show wasn’t about what would happen in that episode—from a story point of view, that answer seemed pretty logical—but about what Showtime would let the producers do to a show that’s had its critical reputation dinged but is still an award-winning, ratings-grabbing asset. (Indeed, it’s now the biggest show in Showtime history, its third season the first show ever on the network to draw 7 million viewers over the course of a week.)
Showtime has spent most of its life in competition with HBO, and there were times in its history when it seemed almost puppyish in its desire to follow the larger network around everywhere it went. (Most of the mid-00s were taken up with shows like Huff, which attempted to capture an HBO aesthetic, were fitfully successful, and completely failed.) Dexter and Weeds gave the network a bit of a kick at a time when HBO was at a low ebb, and then Showtime simply ran them into the ground. (And in the case of Weeds, at least, it came up with several other spins on that basic template that allowed it to dominate the Best Actress in a Comedy Series Emmy category for a couple of years.) Under Bob Greenblatt’s reign, the network found a couple of things that worked, then endlessly repeated them. It helped in terms of subscriber base, and it helped in terms of awards shows, but Showtime still struggled to truly turn the corner creatively.
That’s been changing in recent years, but what the network was still hangs over everything it does. It doesn’t matter when Homeland takes a creative risk, because the previous times it didn’t are colored by the notions of when other Showtime shows didn’t. It doesn’t matter when the network airs compelling documentary television, like last year’s terrific Time Of Death or the upcoming Years Of Living Dangerously (a large budget attempt to depict the ravages of climate change on the planet), because Dexter ran for too long. And it doesn’t matter when the network greenlights a new series like The Affair, specifically chosen to go in the opposite direction of most cable series (bigger and bigger) by getting smaller and smaller and more and more intimate in its depiction of two marriages wrecked by an affair, because it will also have something like Happyish, its new Philip Seymour Hoffman vehicle that looks amusing enough but still is just such a Showtime thing, with its big star and wryly cynical tone and general crankiness about anything invented after 1985.
None of this is really fair to the team currently running Showtime. Network president David Nevins can look a little risk averse when compared to the people running HBO, but every network president in town looks risk averse when compared to HBO, because HBO is rich and big enough to afford throwing money away on random extravagances. Still, the success of shows like Homeland and Ray Donovan—the biggest first season show in the network’s history—have given Nevins the room to play around a little bit. The Affair, which stars Dominic Cooper, Joshua Jackson, Maura Tierney, and Ruth Wilson, is an example of the network trying something few other networks would be even slightly interested in. (Tellingly, it’s from the producers of In Treatment, one of HBO’s most notable experiments.) Similarly, Masters Of Sex wasn’t the smash Ray Donovan was, but it took chances with the cable drama form and garnered a small but loyal audience that will hopefully grow in the seasons to come. Nevins isn’t averse to a play for the big, big audience—see also horror series Penny Dreadful debuting May 11—but he’s not making a million shows about fighting terrorism because Homeland has paid off so handsomely for the network.