Southwest Airlines surprises passengers with holiday season’s third-most-wanted game console

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Everyone on Southwest Airlines flight 1883 yesterday got a free Wii U, prompting smiles of delight, followed by quiet utterances of “Is this the PlayStation Xbox thing they’ve been talking about on the news? No?” followed by polite smiles of somewhat less delight. The airline’s largesse is tied to a new marketing partnership between Southwest and Nintendo, the maker of the Wii U. Aside from Oprah-style giveaway stunts, the partnership will also see Nintendo setting up “gaming lounges” at Southwest hubs, where you can try out the Wii U’s novel touchscreen controller after a couple thousand airline passengers have touched it already, just in time for flu season.