Taika Waititi wanted to poke fun at the idea of directing with his Daniel Craig commercial
The very meta Belvedere Vodka ad features the James Bond star dancing it out in Paris

Sure, Daniel Craig spent a decade and a half sipping martinis as James Bond, but the actor puts a different spin on drinking vodka in a new commercial for Belvedere. (He may have put down the gun and the gadget watch after last year’s No Time To Die, but the brand has been partnered with the 007 franchise since 2014.) Directed by Taika Waititi, the clip might be the most fun that Craig can have without doing an intense Southern accent as he dances his way through a Parisian hotel. In an interview with GQ, Waititi opens up about the production of the ad.
“I think it’s great when they can be a little irreverent, and bust out of the mold of what everyone expects,” the director tells the magazine. “It’s just nice to do something where it’s like, ‘Oh, is this the real Daniel? Maybe this is a different version of Daniel than we’ve ever seen?’…He just was great and he wasn’t cynical about it, and he wasn’t reticent. He just leaned straight in.”