Taylor Swift gets her Arya Stark on with Reputation's bloody first single

The Reputation marketing onslaught begins, with Taylor Swift releasing the first single from her recently announced new album. “Look What You Made Me Do” is some heavy shit, too, operatic and vengeful, complete with an answering machine message in which she cheerfully chirps. “I’m sorry, the old Taylor can’t come to the phone right now. Oh, why? Because she’s dead.”