The Brands have discovered "horny," and all is lost

For as much as sex and marketing are linked in the public mind, the Brands—that sentient collective of banal Twitter identities sniping back and forth at each other endlessly in in an effort to make us all eat Moon Pies while watching Netflix at a Wendy’s—typically shy away from the naughtier side of the street. Sure, you’ll get a dip into subtext here or there—and the occasional trip to whatever dark well the horrors of the Arby Waifu once crawled out of—but for the most part, it’s just good business sense to keep things kid friendly online.(Give or take the occasional jar of piss.) And yet, if there’s one thing no self-not-all-that-respecting Brand can resist, it’s a fresh meme. Like, say, the “What’s something you can say during sex and also when you [x]” construction, a bit of lighthearted ribaldry that has now led to, well…

This:

And look: We get that when brand social media managers sign off for the day, taking off those big foam mascot heads we like to imagine them all wearing, they’re all people too. And yet the introduction of horniness and innuendo into this ecosystem has had some predictably awful effects on these ever-present conversations, because once the ball starts rolling, nobody—TV networks, airlines, book publishers, hotel chains, breaded meat pockets—wants to be left out of the “fun.” Which is how we get shit like this: