The Celebrity Apprentice: “Failure To Launch”

Michael Andretti was a last minute addition to this season’s Celebrity Apprentice crew, and up until tonight he’s been a bit of a background player. In the early episodes, that’s to be expected. You see more of the project managers and the people who bring the crazy than some of the quieter, less vocal members of both teams. But now we’re beginning to get into territory where you can’t get away with being in the middle of the pack, and so the more reserved people like Michael and Tia are getting some boardroom heat too. There’s been enough pressure that Arsenio called his experience “one of the most painful experiences” of his life which, from a man with a weekly talk show is probably saying something.
The trouble begins for Michael when he doesn’t step up as project manager for a challenge that Trump expects him to be perfect for. This week, in one of those occasional queasy product-placement marathon challenges, both teams have to do a presentation and Q&A session about the Buick Verano. Andretti is obviously a name that belongs with cars, but Michael, who seems like a mild-mannered guy, lets Adam take over as project manager. On Forte, Debbie Gibson, devastated by the lack of singing opportunities so far, volunteers.
The dynamic between teams and managers plays out like a parallel version of the Medieval Times challenge. The lesson here is that Penn might have actually been right: Flashy, gross, and loud usually wins the day. Adam meets with some beleaguered-looking Buick executives who give him talking points and warn against humor that’s too “beer commercial,” but plows ahead with a sketch concept with which the rest of the team disagrees. His idea, like Lisa’s Real Housewives sketch, is clever, and way more coherent than Forte’s. But Comedy Central Roast humor, even in an extremely watered-down form, still isn’t the image Buick is hoping to project. Like Lisa, Adam’s management style is to hash out a concept and put people into places. And like Lisa, he bruises quite a few egos in the process.
This is also apparently the point in the show where the celebrities feel like they can drop the whole modesty thing. Lou Ferrigno, for example, tries to convince Adam to include him ripping off his shirt in the presentation because “everybody loves Lou Ferrigno.” Over on Team Forte, Debbie Gibson splits up the vans to bring the people she likes to brainstorm while leaving Tia, Teresa, and Dayana cut off from the idea session. “I’ve always been one of the members of the cool van,” Aubrey notes. I guess you could call it that. Debbie Gibson’s leadership is less smooth than Penn’s. She alienates Tia, Dayana, and Teresa with the whole van thing, and then comes up with a convoluted idea that she poorly explains for the presentation.