This week in terrifying hybrids: 1. Diddy + YouTube + The mistaken belief that everything you do/say is worth sharing + a video camera = Diddy's Video Blog
Finally, Diddy answers the question, "If you could capture boredom on film, what would it look like?"
This has to be the worst promotional tool ever. Does Diddy really believe that people who see him do a Sexual-Chocolate-meets-Proactiv bit will run out and buy his album in October? I would love to see a graph, pie chart, or some kind of analysis documenting the success of this campaign. "99% of people who heard you talk about the crust in the corners of your mouth, responded that they were 'highly unlikely' to buy Press Play, but more than 67% of people who watched you mindlessly give shout-outs while walking around New York reported that they "had no opinion" about Press Play."
Really, the only good thing about these videos is that they're short. 2. Daddy Warbucks + Mr. Clean + "Whoa!" + Ballroom Dancing = Joey Lawrence on Dancing With The Stars
Few people who are not starring in regional productions of